The word 'Hier' encapsulates the subtlety of our brand. In French, it means 'yesterday,' while in German, it means 'here.' To us, Hier is the finely crafted bridge between both worlds- the past and present, tradition and trend.
The Sentiment of Yesterday Meets the Story of Today
My vision from day 1 is to embody the meaning of Hier by inspiring modern creatives to celebrate the beauty of analogue, and rediscover a sense of ease within simplicity - the here and the now.
This is the cornerstone of our brand, to re-embrace the by hand process of a time bygone - handwritten snail mail, handmade cards and goods; to inspire busy people who are always on a far-flung fast-paced momentum to slow down, connect with themselves and each other on a more authentic level.
I hope you will join me in this slow-crafting journey!
Li Yi, Founder of Hier Goods
At Hier Goods, we believe that every wax seal should tell a story- one that’s intentional, deeply sentimental, and full of meaning. Just like the craft itself, our collections are personal, tangible, and designed to leave a lasting impression.
In 2024, we launched the Singapore Heritage series to honor the rich cultural tapestry of our nation on her birthday, and the Boobies series to celebrate the strength and resilience of women who have battled breast cancer. These aren’t just wax seals; they are statements- bold, evocative, and packed with purpose.
Moving forward, Hier Goods will continue to create collections that resonate, that connect, and that truly matter. Because wax sealing isn’t just an art- it’s a sentiment made tangible.